WE ARE ENTHUSIASTS

The network behind the AutoAlex multiverse.

The network

We're enthusiasts who film what we'd be doing anyway. Fifteen years in, all of that goes into three channels and two live events, with millions of like-minded people along for the ride.

2.5M+ YouTube subscribers
500K+ Social followers
3 Brands
2 Live events
The AutoAlex team with two Volvos and a Range Rover on an alpine road trip

01 / 03 · Channel

AUTOALEX

Undervalued cars rescued, rebuilt and driven on proper adventures. Honest, entertaining automotive storytelling.

AKAlex Kersten RMRory McKie THTaylor Hetherington

Alex Kersten · Rory McKie · Taylor Hetherington

For brands: integrations and series sponsorship inside the UK's most loved car-rescue storytelling.

Watch AutoAlex
All The Gear presenters either side of a Land Rover Defender on an Icelandic road

03 / 03 · Channel

ALL THE GEAR

Budget road trips and improvised challenges. Say yes to the idea first, figure the rest out on the way.

ESEthan Smale JJJack Joy

Ethan Smale · Jack Joy

For brands: travel, gear and lifestyle placements with an audience that's along for the ride.

Watch All The Gear

Case studies

BECOME A CHANNEL PARTNER

01 / 02 Two annual partners. Tap to switch.

A different side of the business

LIVE EVENTS

ShedFest crowd

Est. 2023 · Returns 2027

SHEDFEST

The home of high-mileage heroes, project cars and the people who love them. Founded by AutoAlex and now the UK's largest celebration of real-world cars, with live stage entertainment from YouTubers, street food, a funfair, a family pit stop, and from 2026 timed runs on a live sprint course.

4Editions
750+Show cars in 2025
5KDebut sell-out
  1. 2023British Motor Museum
  2. 2024Mallory Park
  3. 2025Goodwood
  4. 2026Bolesworth Castle
shedfest.co.uk
Food & Fuel banner over an AMG GT R

Three courses a year

FOOD&FUEL

Great food, cool cars and automotive icons. Started because car-show catering deserved better. The same craft and creativity in the machines on show as in what's being served alongside them.

  • 11 AprThe First Course · Bicester Motion
  • 22 AugThe Main Course · Shelsley Walsh
  • 10 OctThe Third Course · Bicester MotionNext

Shelsley Walsh is the world's oldest motorsport venue. 2026 season.

foodfuel.co.uk

Partnerships

WORK WITH US

One network, three channels, two live events and an audience of real enthusiasts. Here's what we do with brands:

01

Video integrations

Your product, inside stories people actually choose to watch. Not skipped pre-roll.

02

Dedicated series

Multi-episode sponsorship across builds, rescues and road trips.

03

Event activations

On-site presence at ShedFest and Food&Fuel, in front of thousands of enthusiasts.

04

Merch & collabs

Limited product drops through iconbox.shop and channel communities.

Trusted by brands like febi bilstein and GSF Car Parts.