The network behind the AutoAlex multiverse.
The network
01 / 03 · Channel
Undervalued cars rescued, rebuilt and driven on proper adventures. Honest, entertaining automotive storytelling.
RM
TH
Alex Kersten · Rory McKie · Taylor Hetherington
For brands: integrations and series sponsorship inside the UK's most loved car-rescue storytelling.
Watch AutoAlex
02 / 03 · Channel
The cars from your bedroom wall: bought, fixed and built properly in the workshop.
EK
William Chandler · Edwin Klinkenberg
For brands: parts, tools and product integrations in real workshop builds.
Watch Top Dead Center
03 / 03 · Channel
Budget road trips and improvised challenges. Say yes to the idea first, figure the rest out on the way.
JJ
Ethan Smale · Jack Joy
For brands: travel, gear and lifestyle placements with an audience that's along for the ride.
Watch All The GearCase studies
01 / 02 Two annual partners. Tap to switch.
febi bilstein × AutoAlex + Top Dead Center Annual partner
Three years and counting. Real use on camera all year round, combined with dedicated integrations that move viewers down the funnel.
The activation mix
Studio branding: banners, clothing and stickers on screen in every garage-based video.
+ up to 100M brand views a year“We have developed a very strong working relationship with AutoAlex over the past 3 years of working together. We are very proud that the whole team so passionately represent our brands and believe in the products we supply. Alongside this they are all amazing brand ambassadors along with being a genuinely great bunch of people.”
febi bilstein UK
Real use on camera year-round combined with dedicated integrations to drive users down the funnel
Motul × AutoAlex + Top Dead Center + CREAM Podcast Annual partner
Garage branding plus real use on camera across AutoAlex, Top Dead Center and the CREAM Podcast, all year round.
What Motul gets all year
Views by region · 2026 YTD
Motul mentions by channel
“These guys have a rare ability to bridge the gap between brand objectives and audience expectations. They take the time to understand our products, our values and the way we want to communicate with customers, ensuring that every integration feels authentic and relevant.
Their audience engages with content because it is honest, informative and entertaining, which makes brand messaging far more impactful. For Motul, it is a partnership. One built on shared values, mutual trust and a deep understanding of both the products and the people they are communicating to.”
Motul UK
Heavy garage branding means Motul is on screen even in videos with no spoken mention
A different side of the business
Est. 2023 · Returns 2027
The home of high-mileage heroes, project cars and the people who love them. Founded by AutoAlex and now the UK's largest celebration of real-world cars, with live stage entertainment from YouTubers, street food, a funfair, a family pit stop, and from 2026 timed runs on a live sprint course.
Three courses a year
Great food, cool cars and automotive icons. Started because car-show catering deserved better. The same craft and creativity in the machines on show as in what's being served alongside them.
Shelsley Walsh is the world's oldest motorsport venue. 2026 season.
foodfuel.co.ukPartnerships
One network, three channels, two live events and an audience of real enthusiasts. Here's what we do with brands:
Your product, inside stories people actually choose to watch. Not skipped pre-roll.
Multi-episode sponsorship across builds, rescues and road trips.
On-site presence at ShedFest and Food&Fuel, in front of thousands of enthusiasts.
Limited product drops through iconbox.shop and channel communities.
Trusted by brands like febi bilstein and GSF Car Parts.
